AMAZON HOLIDAY LOOKBOOK 2024
For the 2024 Holiday season, Amazon looked to help customers celebrate the spirit of the season centered on the concept “Share the Joy.” The lookbook is tangible and asprational extension of this concept – showing real people and lifestyle photographs that feautred the shoppable products in the Lookbook. We aimed to make the pages highly shoppable by including QR codes that linked to the products on each page for customer ease.
The Lookbook was sent to over 13 Million Amazon shoppers, and drove a signficant increase in traffic and shopping to Amazon’s holiday hub.
For the 2024 Holiday season, Amazon looked to help customers celebrate the spirit of the season centered on the concept “Share the Joy.” The lookbook is tangible and asprational extension of this concept – showing real people and lifestyle photographs that feautred the shoppable products in the Lookbook. We aimed to make the pages highly shoppable by including QR codes that linked to the products on each page for customer ease.
The Lookbook was sent to over 13 Million Amazon shoppers, and drove a signficant increase in traffic and shopping to Amazon’s holiday hub.
Design: Bethany Rennard, Taka Onishi, Miosotis Cruz, Emily Roemer
Copy: Francesca Castagnoli, LaShauna Johnson
Curation: Isa Teofilo
Creative Direction: Dwight Armstrong