AMAZON HOLIDAY LOOKBOOK
For the 2024 holiday season, Amazon launched the “Share the Joy” campaign to inspire meaningful gifting and seasonal connection. I contributed to the design of the Holiday Lookbook, a tangible, lifestyle-driven extension of the campaign that brought the concept to life through real people, aspirational photography, and curated product storytelling.
The Lookbook was designed to be highly shoppable, integrating QR codes into editorial layouts that allowed customers to seamlessly transition from print to product pages. This approach balanced emotional storytelling with clear commerce pathways, supporting ease of discovery and purchase.
Distributed to 13+ million Amazon customers, the Holiday Lookbook drove increased engagement and traffic to Amazon’s holiday hub, reinforcing key brand promises while supporting seasonal shopping goals.
The Lookbook was designed to be highly shoppable, integrating QR codes into editorial layouts that allowed customers to seamlessly transition from print to product pages. This approach balanced emotional storytelling with clear commerce pathways, supporting ease of discovery and purchase.
Distributed to 13+ million Amazon customers, the Holiday Lookbook drove increased engagement and traffic to Amazon’s holiday hub, reinforcing key brand promises while supporting seasonal shopping goals.
Credits
Design: Bethany Rennard, Taka Onishi, Miosotis Cruz, Emily Roemer
Copy: Francesca Castagnoli, LaShauna Johnson
Curation: Isa Teofilo
Creative Direction: Dwight Armstrong
Design: Bethany Rennard, Taka Onishi, Miosotis Cruz, Emily Roemer
Copy: Francesca Castagnoli, LaShauna Johnson
Curation: Isa Teofilo
Creative Direction: Dwight Armstrong
