For students heading back to school in the fall, Amazon sought to be a one-stop shop helping every student succeed while staying true to their individulity and identity. For the Lookbook, we shot and interviewed a diverse group of real students, featured throughout the catalog. These lifestyle images were featured alongside shoppable product, that customers could access through scanning a QR code. The design system we established for the event was used in the on-site event hub as well as other offsite promotion, making the shopping experience identifiable across touchpoints for the customer.
Design: Bethany Rennard, Taka Onishi, Miosotis Cruz, Emily Roemer
Copy: Francesca Castagnoli, LaShauna Johnson
Curation: Isa Teofilo
Creative Direction: Dwight Armstrong