AMAZON 2024 OFF TO COLLEGE LOOKBOOK
For students heading back to school in the fall, Amazon sought to be a one-stop shop helping every student succeed while staying true to their individulity and identity. For the Lookbook, we shot and interviewed a diverse group of real students, featured throughout the catalog. These lifestyle images were featured alongside shoppable product, that customers could access through scanning a QR code. The design system we established for the event was used in the on-site event hub as well as other offsite promotion, making the shopping experience identifiable across touchpoints for the customer.
For students heading back to school in the fall, Amazon sought to be a one-stop shop helping every student succeed while staying true to their individulity and identity. For the Lookbook, we shot and interviewed a diverse group of real students, featured throughout the catalog. These lifestyle images were featured alongside shoppable product, that customers could access through scanning a QR code. The design system we established for the event was used in the on-site event hub as well as other offsite promotion, making the shopping experience identifiable across touchpoints for the customer.
Design: Bethany Rennard, Taka Onishi, Miosotis Cruz, Emily Roemer
Copy: Francesca Castagnoli, LaShauna Johnson
Curation: Isa Teofilo
Creative Direction: Dwight Armstrong